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Soft Life in Plastic

Introducing Silicone Valley, the pink print of Binary Beauty's new Softwear collection. We've got your Kenessentials to make tech pink again.

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Icy Season just got colder.

Introducing Frostbyte, the first drop of Binary Beauty's new Softwear collection.

Binary Beauty OS X

Start the New Year refreshed.

Introducing Evergreen, the latest drop of Binary Beauty's new Softwear collection.

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latest softwear update

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New Arrivals

Softwear for Beauty + Brains.

We are Black-owned & Black-founded.

Binary Beauty's mission is centered on encouraging young women to embrace their duality in having both beauty and brains. Our signature graphic tees combine pop culture and tech together to give women feminine options to upgrade their wardrobe for working from home, going to the office, running errands or at the latest tech conference.

With every purchase, we donate a portion of the proceeds to The Learning Tree STEM-Arts school. This amazing organization is developing tomorrow's leaders in Science, Technology, Engineering, Mathematics, Digital Media and Performing Arts for Black/Brown children in grades PreK-8!

TLTSA is Black-owned & Black-founded.

Siri, give me directions to Silicone Valley, CA

Make Tech Pink Again

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First Class Flights

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Cozy Season

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Working from Home

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Self Care Sundays

Alexa, play "Ice Princess" on Spotify.

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Hey Siri, play Free by Deniece Williams